Anastasia Masadi

Digital Product & Services Owner

Product owner from design background with 12+ years of creating global services used daily. Defined by problem-solving attitude, getting-things-done approach, and passion for simple, useful and intuitive solutions that ignite with people needs and make successful business cases.


Planned and delivered all stages of software development for 0 to 1. Led teams of designers, developers, engineers, marketeers and business analysts. Consulting, partnering and co-creating with cross-industry, size-agnostic clients in the regions of EMEA, North America and Asia Pacific.


Expert in methods: design thinking, service design, agile & lean, generative & validation research.
Mentor, public speaker, workshop moderator, facilitator for innovation labs.